European Wilderness Academy Dayst

Why is an important to talk about wilderness?

Recently I was exposed to the question why European Wilderness Society is focusing so much on communication and spending so much capacity and resources to communicate a wilderness wherever possible.

The answer is very simple: One of the paradox of the human society is that if we don’t communicate any specific issue that creates a feeling that that specific issue doesn’t exist. In reality it is obviously not true but our society works like that. Four example statistics of quotations of specific expressions is one of the most important assessment tool for any scientific work and research reports.

Generally speaking the communication is a process of sending and receiving information among people. It is a two-way process in which there is an exchange of thoughts, opinions, or information by speech, writing, or symbols towards a mutually accepted goal or outcome.

Humans communicate with others not only by face-to-face communication, but also by giving information via the Internet and printed products such as books and newspapers. Communication of wilderness however has a specific aspect. The most important (and successful) format of communication is invitation to visit the wilderness. This can be done with the guide, interpreter but also without specifically trained communicator. In this case we can talk about very specific form of communication, we can call it silent communication or communication without the words.

Many people believe that the significance of communication is like the importance of breathing.

Indeed, communication of wilderness spread the knowledge, experience and many times also a commitment.

So let’s communicate wilderness!

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About Author

Vlado Vancura is the Deputy Chairman and Director of wilderness of the European Wilderness Society and is based in Liptovsky Hradok, Slovakia.

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