Earth Hour started in Sydney in 2007 by WWF and partners. Nowadays it is one of the world’s largest symbolic movements for the environment. Every year, on the last Saturday of March, Earth Hour encourages millions of individuals, communities, and business in more than 180 countries and territories, to switch off their lights for one hour to draw public attention to nature loss and the climate crisis.
Why is Earth Hour 2021 important?
In a few months time, world leaders from all over the globe will be attending the 15th meeting of the United Nations Conference of the Parties (COP 15) to the Convention on Biological Diversity (CBD). During this conference, key strategies on biodiversity conservation, sustainable development, and climate action will be made for the next 10 years. These decisions will set the environment agenda for the next decade and beyond.
Thus, Earth Hour 2021 presents an incredibly opportunity to speak up for our planet. It helps us to put nature conservation at the centre of international conversations. And to influence the directions of this crucial United Nations Biodiversity Conference. Therefore, the more people, communities, companies and organizations participate, the more politicians will be called upon to act.
This Saturday 27 of March, join Earth Hour 2021. How? Switch off your lights for an hour at 20:30 in your local time! Help to raise awareness of the issues that our planet is facing. Further, you can also attend to one of the many events organized around the world on the night of Earth Hour. This year, due to COVID-19 restrictions it will be held virtually.
The importance of social pressure in environmental policies
Environmental awareness of the general public influence people’s views on environmental problems, increasing social responsibility. Strong environmental awareness also plays an important role in decision-making for companies and governments. Creating external pressure, society can motivate the adoption of sustainable practices and policies.
Finally, helping people to take the lead in protecting the areas where they live is one of the most effective ways to safeguard nature. By strengthening their rights and helping them benefit from looking after nature, we ensure active participation and commitment. For example, projects like BEECH POWER and LIFEstockProtect. These projects ensure the participation of all relevant governance levels and sectors, involving public authorities, SME’s (small and medium enterprises) and civil society.